Tournaments Illuminated
Information for Advertisers

To Place an Ad

Please reserve your space before the closing date. To reserve space, complete an advertising contract, available from the Advertising Manager (see below). Payment and artwork must be received by the closing date for each issue.

Closing Dates

Tournaments Illuminated is published four times per year in January, April, July and October. Our closing dates are:

Issue	Closing Date	Mailing Date
First Quarter	October 15	January 7
Second Quarter	January 15	April 7
Third Quarter	April 15	July 7
Fourth Quarter	July 15	October 7

Mailing Instructions

Please send all correspondence, contracts and advertising materials to:

Tournaments Illuminated
The Society for Creative Anachronism, Inc.
P.O. Box 360789
Milpitas, CA 95036-0789
Attention: Advertising

We recommend that you send all original advertising materials via UPS, Express Mail, Federal Express or some other secure and traceable method of delivery.

Mechanical Instructions

All advertising must be submitted camera-ready. We are unable to prepare ads for our clients.

Sizes

Trim size is 8 1/2" by 11". The live area is 7 1/2" by 10". There is a 3/8" gutter between ads.

Full page 7 ½" x 10" ½ page island 4 7/8" x 7 3/8" ½ page horizontal 7 ½" x 4 7/8" ½ page vertical 3 5/8" x 10" 1/3 page island 5" x 4 7/8" 1/3 page vertical 2 3/8" x 10" 1/4 page horizontal 7 ½" x 2 3/8" 1/4 page vertical 3 5/8" x 4 7/8" 1/8 page horizontal 3 5/8" x 2 3/8"

Art Preparation

All advertising materials must be black-and-white. Please supply camera-ready mechanicals, preferably photostats or PMTs; high-quality photocopies are acceptable but will not reproduce as clearly. For best results, supply unscreened black and white line art. For photos, supply a black and white glossy that can be scanned and reduced to the correct size. We cannot accept screened or half-toned photographs or artwork.

We reserve the right to adjust ads as needed to meet format and mechanical requirements or to make them camera-ready, and to charge for such work.

Position Requests

Position requests will be complied with when possible, but are not guaranteed.

Returns

Please send us non-returnable photographs and artwork that we can keep on file for future reference. Materials will be retained by the publisher unless otherwise requested.

Tear Sheets

Upon publication, we send a tear sheet from the issue to all display advertisers. All classified advertisers receive a photocopy of the advertisement.

Display Advertising Rates and Sizes

Size of Ad	One Insertion	Four Insertions (price per insertion)
Full page	$925	$825
1/2 Page Island	$525	$475
1/2 Page	$500	$450
1/3 Page Island	$375	$350
1/3 Page	$350	$325
1/4 Page	$275	$250
1/6 Page	$200	$180
1/8 Page	$150	$130

Classified Advertising

Classified-style advertising is printed in the Village Green section. The charge is 35 cents per word. We define "word" as any grouping of letters or numbers separated on both sides by a space. There is no charge for typesetting, and you may specify certain words or phrases in italic, bold or bold italic if you wish.

Terms of Payment

Payment for each insertion of an ad is due by the closing date for that issue. We will bill clients on multiple-insertion contracts six weeks before that date. We reserve the right to discontinue running ads that are on contract if an account becomes past due. If an advertiser uses fewer insertions than originally contracted for, we will bill for any unearned discounts that were deducted from previous invoices.

Cancellations

Cancellations or changes in orders are not accepted after an issue's closing date.

Contract Conditions

1. The publisher reserves the right to reject, cancel and/or request alterations in the content of any advertising for any reason at any time. All orders are subject to the publisher's approval and are considered accepted only when published, even when a reservation has been previously acknowledged.
2. The publisher reserves the right to limit the size of space available to any single advertiser in any single issue. The publisher also reserves the right both to limit the space available for advertising in any single issue and to refuse to accept advertising (even when submitted prior to the advertising deadline) should the allotted space be filled.
3. The liability of the publisher for any error, delay or omission for which it may be held legally responsible will not exceed the cost of the space paid for and occupied by the ad. The publisher will not, in any event, be liable for loss of income or profits, attorney's fees and/or court costs, or any consequential damages.
4. The publisher assumes no liability if for any reason it becomes necessary to omit an advertisement.
5. The publisher is not liable for delays in delivery and/or non-delivery in the event of strikes, work stoppages, accidents, fires, Acts of God or any condition beyond the control of the publisher affecting production or delivery in any manner.
6. All advertising copy, text, display and illustrations are accepted and published with the understanding that all matter therein complies with all U.S. Postal regulations and other applicable federal and state laws, rules and regulations; and that the advertiser and/or their agent are authorized to publish the entire contents and subject matter of the advertising; have secured proper written consents for the use of names, pictures and testimonials of any person; and may lawfully publish and cause such publication to be made.
7. The advertiser and/or their agent agree to defend, indemnify and save harmless the publisher from any and all liability, loss and expense of any nature arising out of such publication, including and without any limitation those resulting from claims or suits for libel, violation of right to privacy, plagiarism, copyright infringement, loss of income or profits, damages, attorney fees and/or court costs or any consequential damages.
8. Advertisements which in the sole judgment of the publisher are not immediately identifiable as such, will be clearly labeled "Advertisement".
9. Rates and conditions are subject to change without notice.
10. Oral agreements will not be binding on the publisher.
11. Cancellations or changes in orders are not accepted after an issue's closing date.
12. The publisher may hold the advertiser and its advertising agency jointly and severally liable for all sums due and payable to the publisher.
13. The publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders or copy instructions which conflict with the provisions of this rate card or with the policies of the publisher.

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